A powerful partnership – m5 teams up once again with Efficiency NB
Just in time for the frosty season, Efficiency NB has pegged m5 for a contract that will continue to leverage their ongoing "Save Twice" campaign – helping New Brunswick residents save both energy and money this winter. Following up on a successful large appliance fall rebate program, NB Power – in partnership with Efficiency NB – will launch a low-cost product rebate program this February. The program will run through March, offering savings on the purchase of many low-flow shower heads, CSL and LED lighting, and electronic thermostats, and include online videos and in-store promotions. The original “Save Twice” creative was also developed by m5.
m5 glide victorious at the 2013 ICE Awards
Agencies throughout the Atlantic region once again came together recently to recognize and celebrate the most strategic and creative work of the past year. m5 picked up a total of five awards during this defining evening – in the categories of broadcast (TV/cinema single), design (brochure, catalogue, guide or report), print (out-of-home single and print single) and public service (integrated campaign). A special note of thanks goes out to our ever fearless clients at Marine Atlantic, RRFB, MMSB, and the Janeway Children's Hospital; we could never have won without your ongoing support and belief in our vision. Since entering this event two years ago m5 has received a total of 11 Ice Awards.
Flourishing business cultivates a stronger presence for m5 in PEI
With deep island roots and an ingrained coastal inclination; we’re arguably the merriest, and most “at home”, close to the sea. And happily, growing enterprise in PEI has fostered the recent expansion of m5’s Charlottetown office and natural addition of a local account manager to oversee business in this burgeoning market. Kelsey Gotell joins m5 with a background in communications, having managed accounts for a variety of high profile national and international brands in the travel & tourism and consumer industries. This most recent expansion helps solidify m5’s position as a preferred Atlantic agency; with a growing depth of resources and an unmatched spectrum of services – benefiting clients across Eastern Canada, and beyond.
Heather Dalton named President of Insights and Planning
Inspiring a hearty round of cheers, long-time m5’er Heather Dalton has been named President of our Insights and Planning division. With more than 15 years spent honing her market planning skills, it was a no brainer to appoint her leader of this energetic team of strategic, media and interactive experts. We have zero doubt she’ll captain with confidence as her crew works to navigate the ever-changing waters of our evolving marketing landscape.